We add new themes to the Theme Showcase each week, including free and premium themes for businesses, organizations, and your professional projects. Here's a trio of business themes transformed by three very different types of users: a professional travel and food writer, a Buddhist podcast host, and a fly fishing outfitter in Australia.
Chicago-based travel and food curator Karen Valentine, the founder of roam & home, presents a beautifully designed site with Basis, a premium theme. Wide featured images add splashes of color to the homepage, while the Brandon Grotesque heading font -- available to Custom Design upgrade users -- adds a touch of style to each content block.
As you scroll down the home page, travel quotes inspire you to dream up your next big trip -- a subtle but elegant touch:
Karen's portal for wanderlust includes travel itineraries and guides (Jamaica in the winter, anyone?), and a journal for blog updates and photography from her adventures.
These sections are accessible at the top right in a simple Custom Menu:
With Basis, you can build a site using a drag-and-drop page builder interface -- create a section, add content, and then move it around -- which makes creating a landing page or microsite easier. (Preview this drag-and-drop interface in the video at the top of the Basis page.)
Tip: While not activated on Karen's site, you can also make a full-width slideshow with Basis, creating an eye-catching homepage for your personal or business brand, professional projects, or company's products and services.
Visit the Basis theme page for details.
Launched at the end of July, the free Edin theme is packed with features for a business or professional site, and podcast host Danny Fisher shows it off nicely. With four custom page templates, Edin allows you to promote your company or work in different ways. At Off the Cushion, Danny uses the Front Page Template, using a big featured image and bold white text to introduce his independent podcast on Buddhism news and ideas.
You also can't miss his Custom Menu to other parts of his site, as well as exterior websites, under the header.
In the footer, Danny activates the three widget areas for an About blurb (using a Text Widget), a stream of recent posts, and an Image Widget displaying his podcast's T-shirt.
Tip: To unify the site and promote his web presence, Danny displays social media icons, from Twitter to Instagram to LinkedIn, at the top and bottom of his site. Think of other ways to make your site visually cohesive; uploading a Site Logo (available on a growing list of themes) that matches a custom Image Widget in your sidebar is another option.
You can do much more with this free theme -- visit the Edin page for details.
High Country Outfitters stocks a range of clothing and gear for fly fishing, snow sports, and other outdoor activities in the Snowy Mountains of Australia.
Using the custom page templates and other features of the premium theme Forefront, the outfitter promotes its shop, fly fishing trips, product news, and local fishing reports. Bold call-to-action buttons ("Visit Shop," "Guiding & Tuition") lead visitors to more information.
With Forefront, you can also display customer testimonials (not shown on the High Country Outfitters site).
Tip: Use a grid-style layout to visually organize a navigation page to other pages and links on your site. Check out the outfitters' online shop (below), which uses a Grid Page Template.
To see if this premium theme is right for you, visit the Forefront page for more.
We have a growing number of professional and business themes -- free and premium -- for work projects, organizations, and small businesses. From simple, elegant landing pages to multi-page websites, you can create the perfect space for you and your brand.
WordPress.com
